This New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
View ArticleWalmart Is Giving Its Website a ‘Modern’ Makeover
In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
View ArticleHow Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleIs Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...
View ArticleWith Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth...
After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S.,...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleVolvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...
View Article‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...
View ArticleOmnicom Boosts and Streamlines Consulting and Design Agencies Under New...
Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...
View ArticleWatch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...
Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....
View ArticleStarburst Launched a Clothing Line Inspired By the Only Candy Color That...
Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
View ArticleIBM Is Betting on Blockchain to Provide Transparency in Media Buying
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...
View ArticleYouTube: Here’s How to Save Data When You’re Not on WiFi
Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you're connected to a WiFi network? Our guide will show you how this is done. Note: These...
View ArticleFearless Girl Will Relocate to a Prime Location Facing the New York Stock...
Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York's Bowling Green Park last March, is moving to a newer, even more prominent home right...
View Article4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you're not alone. According to agency R/GA, the Snapchat lens it developed...
View ArticleAdidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24...
This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a...
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