Darrel Lieze-Adams Promoted to GM of WBBH
Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market. Lieze-Adams was the vice president and station manager...
View ArticleAll the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about...mustard. The condiment-related enthusiasm comes in response to Kendrick...
View ArticleBudweiser To Take Center Stage As AB InBev Sponsors FIFA Club World Cup
Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of...
View ArticleDOJ Presents Final Argument in Adtech Antitrust Suit vs. Google
The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria...
View ArticleNorah O’Donnell Sets Final CBS Evening News Broadcast for Jan. 24
Norah O'Donnell's tenure as CBS Evening News anchor will end on Friday, Jan. 24. The network made the internal announcement on Friday, noting that O'Donnell agreed to stay with the broadcast through...
View ArticleOvernight Cable News Ratings Nov. 19-21: SpinCo News Fails to Spark an MSNBC...
Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network's most-watched show in the latter category, while...
View ArticleBrands Are Lining Up for the Chance to Help Americans Cook Thanksgiving...
According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million...
View ArticleJoey King (Literally) Puts On Her Game Face for e.l.f as It Continues to...
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited...
View ArticleWalmart vs. Target: Online Searches Reveal Who Is Winning the Holiday...
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what's to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased...
View ArticleRyan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
The internet has lost its collective mind--admittedly, it doesn't take much--over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody....
View ArticleKaitlan Collins Is Named CNN’s Chief White House Correspondent Setting Up...
Kaitlan Collins is returning to Washington, D.C., to be CNN's chief White House correspondent for President-elect Donald Trump's second term. CNN CEO and Chairman Mark Thompson announced Collins'...
View ArticleWalmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives
The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer...
View ArticleHow Wicked Avoided Consumer Fatigue To Create Box Office Magic
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive...
View ArticleNielsen Confirms It Will No Longer Sunset Legacy TV Ratings
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national...
View ArticleWeek of November 18 Evening News Ratings: Audiences Return After...
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz's now-withdrawn...
View ArticlePodcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising....
View ArticleWeek of Nov. 18 Morning News Ratings: Today Celebrates One Month on Top
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November...
View ArticleScripps Creates Team to Lead AI Strategy, Business Development and Operations
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and...
View ArticleCrisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for...
Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot...
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