Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap
Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...
View ArticleBrands Hesitated With Marketing on Social Media, and They’re Doing the Same...
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism...
View ArticleTarget Executive Rejoins the Agency World With MDC Partners’ Colle McVoy
Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from...
View ArticleHow Frontier Communications Added $4 Million in Revenue With Direct Mail
Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment...
View ArticleNestlé Launches Review to Consolidate Its $633 Million North American Ad...
In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to...
View ArticleCourtyard by Marriott Focuses New Campaign on How Millennials Are Redefining...
Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than...
View ArticleSpotify’s New Free Streaming App Could Give Advertisers Better Targeting and...
Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it's growing up and ready to compete head on in the competitive music-streaming industry. On Tuesday...
View ArticleFrench Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged...
Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
View ArticleTriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleVox Media Hires Its First Chief Commercial Officer
Vox Media just promoted Lindsay Nelson to its first chief commercial officer. Nelson was previously the company's chief marketing officer, responsibilities she'll keep in her new position. "She has...
View ArticleInstagram Users Can Upload Multiple Photos, Videos to Their Stories
Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users...
View ArticleAmazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.
Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and...
View ArticleFrench Fashion Giant LVMH Places $386 Million U.S. Media Account in Review
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear...
View ArticleHow to Perfect the Art of Connecting With Your Community and Encouraging...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleIn the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View Article