The Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be...
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad...
View ArticleNerdWallet Makes Its Super Bowl Debut, Digging Further into Live Sports
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a...
View ArticleInside the Eye-popping Numbers of 2024’s Hottest AI Firms
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers,...
View ArticleWhat the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media...
View ArticleMLB CMO Karin Timpone to Exit Next Year
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the...
View ArticleOvernight Cable News Ratings: Dec. 6-9: MSNBC Has Big Monday Energy After a...
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with...
View ArticleOmnicom-IPG’s Strong AI Front Could Protect Against a Big Tech Takeover
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of...
View ArticleKFOR Wins Free Speech Argument with Oklahoma State Department of Education
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about...
View ArticleCNBC to Unveil New Streaming Service in 2025
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the...
View ArticleGrocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across...
View ArticleShopify Is Buying Meta and Google Ads for Brands to Acquire Customers
Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada. Shopify might be an...
View ArticleHow the Biggest Streaming Services Stack Up Heading Into 2025
ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into...
View ArticleWPP Hires IPG McCann’s AI Chief to Lead Strategic AI Partnerships, Solving...
WPP has named former IPG's McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann,...
View ArticleThe Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be...
View ArticleKari Lake Nominated by Donald Trump to Lead Voice of America
Kari Lake has been picked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally...
View ArticleThe Future of AI in Marketing: A Creative Debate at Brandweek 2024
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at...
View ArticleIPG Mediabrands To Lay Off 103 Staffers
IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. The Worker Adjustment and Retraining Notification Act requires companies with 100 or...
View ArticleHow Molson Coors Balances Tradition and Innovation in Marketing
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how...
View ArticleHow Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access...
View ArticleBuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial...
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