CES 2025: Marketers Hunt for Competitive-Edge Tech
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but...
View ArticleYour CMO, Not Your CTO, Should Lead AI Strategy
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in...
View Article5 Reasons to Be Optimistic About the Media Industry
Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and...
View ArticleThe Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For...
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for...
View Article9 CMOs That Will Make Waves in 2025
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the...
View ArticleThe Top Rising and Declining Job Titles in Marketing
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how....
View ArticleComscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media...
View ArticleMarketing’s Education Crisis and How Mini MBA Is Doing It Differently
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in...
View ArticleSabrina Carpenter ‘Shakes That Ess’ for Dunkin
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy...
View ArticleAI Startup Rembrand Raises $23 Million in Series A Round of Funding
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}....
View ArticleFlorida Law Limiting Social Media Access for Younger Teens Takes Effect
The Children's Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill...
View ArticleMarketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and...
View ArticleJudge Won’t Lower Bail for Man Accused of Assaulting Colorado Springs Reporter
The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes "a significant community safety risk." She...
View ArticleHow AI Will Impact the TV Industry in 2025, According to 15 Executives
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone...
View ArticleMarketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it...
View ArticleFlashback: Connie Chung Revisits the Interview That Ended Her CBS News Career
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
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