Comcast Launches Universal Ads: 3 Things Advertisers Should Know
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According...
View ArticleAmazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use...
View ArticleLyn Plantinga Named SVP of Scripps Local Media Operations
E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately. Plantinga will lead local media operations, overseeing Scripps' team of regional vice...
View ArticleA TikTok Ban Would Leave BookTok Reeling
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and...
View ArticleHanes Proposes a Resolution For Your Underwear Drawer: ‘If You Wouldn’t...
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new...
View ArticleAdvertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and...
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon...
View ArticleAdvertisers Feel ‘Less Powerful’ as Meta Embraces Right-Wing Influences
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes...
View ArticleWarner Bros. Shuffles Its Executive Ranks
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio...
View ArticleHere’s How to Watch Coverage of the Los Angeles Wildfires
Stunning images of the Los Angeles wildfires that aired across TV screens on Tuesday night have helped bring attention to the unfolding calamity in Southern California. Homes and businesses in the path...
View ArticleDisney Reveals 157 Million Global Monthly Active Users for Ad-Supported Tiers
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising,...
View ArticleNexstar Renews with NBCUniversal
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned...
View ArticleOn and FKA Twigs Redefine Movement as the Ultimate Form of Self-Expression
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II"...
View ArticleHow Delta Harnessed the Sphere to Reveal the Future of Air Travel
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a...
View ArticleWhat Advertisers Can Expect From the New FTC Chairman
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens...
View ArticleKTLA Reporter John Fenoglio Pitches in to Put Out House Fire
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said...
View ArticleMatt McNally Returns to Publicis to Lead Global Health Practice
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after...
View ArticleAgencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County,...
View ArticleRevolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett...
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some...
View ArticleMarisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...
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