Why Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...
View ArticleIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea
Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for...
View ArticleIPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing...
IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and...
View ArticleIt’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...
View ArticleMaria Menounos on Starting a Podcast, Her Relationship With Advertisers and...
Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how...
View ArticleFacebook Added a Sleep Mode to Messenger for Kids
Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a...
View ArticleThe Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began...
View ArticleFacebook Knows About Everything Except Your Boobs, Says Argentina’s New...
The often bizarre, globally buzzworthy breast cancer awareness campaign from agency David Buenos Aires and nonprofit MACMA has launched its new installment for 2018. This time around, instead of man...
View ArticleDorothy, Looking for a Wizard, Instead Finds the Mortgage Banker of Oz in New...
One wouldn't normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot...
View ArticleWatch Morton Salt Go Dumpster Diving to Create a Font From Discarded Vegetables
Chances are, you've already felt guilty about the amount of food you throw out--so here's some data that'll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of...
View ArticleHere’s What Happens When You Take a Group of Teachers to a Gun Range
In response to the February 14 shooting at Marjory Stoneman Douglas High School, President Trump proposed the controversial solution of training and arming teachers with concealed firearms. In a new...
View ArticleViacom Digital Studios Partners With Twitter and Expands VidCon to London
Just six months after its creation, Viacom Digital Studios made its NewFronts debut today with an ambitious slate that included two dozen shows based on Viacom's biggest networks for a variety of...
View ArticleDigital Advertising Has Neglected Audiences. Now We’re Paying the Price
Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is...
View ArticleHere’s How BBC News Is Bringing a Trusted, Global Mindset to Digital
BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company's executives and talent hammered home the theme of "global" and...
View ArticleDoner Creates New Group to Help Marketers Better Navigate Data and Consumer...
Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that...
View ArticleWeight Watchers Names Anomaly as Creative Agency of Record After a Review
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners' Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. "We...
View ArticleMark Zuckerberg Reveals That Facebook Is Building a ‘Clear History’ Feature
Facebook's latest olive branch to rekindle some goodwill on the privacy front is modeled after a feature found in web browsers. CEO Mark Zuckerberg said in a Facebook post Tuesday that he would...
View ArticleGeorge Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic...
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from George Washington--to...
View ArticleThis Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
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