WKOW Promotes Dana Fulton to Weekday AM Anchor
Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. "Dana has been a crucial member of...
View ArticleColle McVoy Named Media AOR for Bob Evans Farms
Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer...
View ArticleWeek of Feb. 10 Cable News Ratings: The Cable Nets Experience Declines
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and...
View ArticleOrkin Turns Termite Damage Into Fine Art For Category-Defying Campaign
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is...
View ArticleNew Study Reveals the Impact of Relevant Advertising in Cultural Moments
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG...
View ArticleIn Latest Key Marketing Hire, Starbucks Taps Cheryl Gresham to Lead North...
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl...
View ArticleKCAL Anchor Chauncy Glover’s Death Ruled Accidental
KCAL anchor Chauncy Glover died with drugs in his system and his death was ruled accidental by the Los Angeles County Medical Examiner's Office. Glover died on November 5. He was 39 years old. The...
View ArticleHouston Station Pulls Story Over School District’s Controversial Book Policies
Houston NBC affiliate KPRC pulled a story and issued an explanation after airing a story about a local school district's book policies. Cy-Fair Independent School District has made significant changes...
View ArticleWPP Veteran Lindsay Pattison Exits
Longtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per a memo sent to senior staff by WPP CEO Mark Read, seen by ADWEEK, Pattison will exit at the end of May after 16...
View ArticleA+E Launches New Digital Division, Hires Ann McGowan to Lead
A+E Networks has a new division and a new hire all at once. Today, ahead of the A+E Networks virtual upfront presentation on March 5, the company announced the launch of a new A+E Digital Division,...
View ArticleContinental Tire Scores as Sponsor of MLS Sunday Night Soccer on Apple TV
Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a...
View ArticleShawn Ley Leaves WDIV in Detroit
Shawn Ley has left Detroit NBC station WDIV. Deadline Detroit said that Bob Ellis, WDIV's vice president and general manager, told staff, "Team, Shawn Ley is no longer with WDIV. We wish him the best...
View ArticleHow YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be...
View ArticleWHIO Veteran Anchor Cheryl McHenry to Retire in May
Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. "The decision to retire was not an easy one. There's a part of me...
View ArticleDoordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’
In desperate times--the cupboard's bare, the stomach's growling, the flu's raging--hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of...
View ArticleAI Platform Groq Hires Chelsey Susin Kantor as CMO
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her...
View ArticleIkea Slides into DMs with a Cheeky Offer for Late-Night Scrollers
If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began...
View ArticleHow Nivea is Using AI to Measure Creative Effectiveness
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We...
View ArticleAI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the...
View ArticleMonday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million...
Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five...
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