Duke’s White Lotus Response Squandered an Opportunity
Can you control how your brand manifests in culture, or do you have to choose between control and relevance?
View ArticleCreating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du SoleilKey takeawaysBrands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper...
View ArticleThree Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
View ArticleHow to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.
View ArticleAs Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
View ArticleFormula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in...
View ArticleWeek of March 24 Cable News Ratings: MSNBC and CNN Record Primetime...
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.
View ArticleQVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.
View ArticleCinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman’
An extended interview with the cast took the place of an extensive footage presentation.
View ArticleFAA Allows Sinclair to Fly Drones Over People and Moving Vehicles Without a...
This makes Sinclair the first broadcast company to be allowed to do so
View ArticleHere are the Cable News Ratings for March 2025
Fox News finished March with 95 of the top 100 cable telecasts.
View ArticleLawmakers Urge FCC to Update ‘Outdated Ownership Regulations’
The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes so local broadcasters cab compete against what they say are "unregulated Big Tech platforms."
View ArticleKTVT Chief Meteorologist Scott Padgett Announces Departure
Padgett joined CBS 11 in September 2013.
View ArticleVisa Joins Bidding to Replace Mastercard as Apple Card Payments Network
The payment network company is offering an upfront payment of nearly $100 million.
View ArticleWorld of Hyatt Selects Assembly as Media AOR
World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK.The agency will focus on growing awareness, increasing […]
View ArticleWPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
View ArticleTikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
View ArticleCinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
View ArticleFox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
View ArticleToo Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at...
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
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