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Why Women Working in Advertising Need to Stop Apologizing All the Time
Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss' time. It's a topic that's been discussed at...
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Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only...
The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad. Anything between, and you're basically that Wall Street guy singing Coldplay on a Tuesday. Rob...
View ArticleHow a Product Evangelist Can Take Your Brand to the Next Level
The Apple Worldwide Developers Conference (WWDC) is coming up in a few months--June 4, to be exact--and Facebook's annual F8 is shortly after that. Have you ever wondered how they select their partners...
View ArticlePharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to...
Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group...
View ArticleFacebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’
After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all...
View ArticleFord’s Chief Brand Officer Is Leaving the Company
Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View Article5 Ways Social Media Will Disrupt Politics
Digital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence...
View ArticleNew Study Highlights How Much People Dislike Digital Ads
Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
View ArticleHome Depot Is Building Out Visual Discovery and Shopping on Pinterest
Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature--Shop the Look, with more than 100,000 shoppable products--to capitalize...
View ArticleSnapchat Beefed Up Its Snap Map Feature With Map Explore
Snapchat added a new element to its Snap Map feature that will bring users much more information from friends, as well as from the messaging application itself. Map Explore, which debuted Thursday,...
View ArticleZulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to a dog." Such lines punctuate Office of...
View ArticleYou Can Now Buy a Car at Walmart
Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program...
View ArticleGoodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review
BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also...
View ArticleQ&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’...
Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the...
View Article3 Ways Both Publishers and Advertisers Can Reach Generation Z
Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience. But as millennials...
View Article3 Trends That Emerged From Shoptalk and What They Mean for the Retail Industry
At the third annual Shoptalk conference in Las Vegas, brands spoke on panels, at keynotes and with others in the industry about the various innovations they're working on to make consumers happy. Some...
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