3 Areas Where Influencer Marketing Needs Further Development
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever's Keith Weed. I believe it all comes down to that...
View ArticleHow a Short-Term Sacrifice Can Lead to Long-Term Benefits
In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read "Don't buy this jacket." Published on Black Friday, one of the most...
View ArticleSee Why the ’90s Were So Unkind in This European Automaker’s Self-Deprecating...
The ?koda brand, founded in the early 1890s, has taken its lumps over the years. Akin to Kia in the U.S.--where cars catching on fire were alarmingly common in the early 2000s--the Czech automaker was...
View ArticleFacebook Watch Is Now Available Globally, as Are Tools for Publishers and...
Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from...
View ArticleBack to Media: Facebook Head of News Products Alex Hardiman Is Joining The...
Facebook head of news products Alex Hardiman, who joined the social network in 2016 from The New York Times, is returning to the media side, joining The Atlantic as chief business and product officer....
View ArticleAn Australian Shepherd Playing Lara Croft Is 2 Minutes of Cute Overload
Everything's better when dogs and cats are added to the mix and this parody for video game Shadow of the Tomb Raider, out September 14, is no different. Game developer Square Enix sought to give fans...
View ArticleWhich NFL Players Are Fantasy Football Junkies Discussing on Twitter?
The National Football League season kicks off Thursday, Sept. 6, but it's already primetime for fantasy football leagues. Twitter shared some data on the players, experts and fantasy football sites...
View ArticleWhatsApp: Here’s How to Delete a Chat
Did you know that WhatsApp allows you to delete chats you're no longer interested in participating in? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleHow Periscope Enabled Audio-Only Livestreams in Just 3 Days
Periscope faced the challenge of responding to users' requests for the ability to broadcast audio without video while not rejiggering its entire front-end and back-end infrastructure--and to complete...
View Article5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials
Successful marketing is simply about understanding human behavior. This includes the way consumers think, how they learn and what propels them to make a decision. Applying psychology to marketing...
View ArticleSaks Fifth Avenue, Harper’s Bazaar and American Express Celebrate N.Y....
New York Fashion Week kicked off on Thursday, and with it, Instagram opportunities galore descended on the city. And these photo-friendly moments don't only come during the shows, but in pop-up...
View ArticleH. Jon Benjamin, the Voice of Archer and Bob’s Burgers, Is Now Also the Face...
You know his distinctive baritone voice, especially if you're a fan of animated super-spy Sterling Archer or the can of mixed vegetables in Wet Hot American Summer, but rarely do you see H. Jon...
View ArticleCB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in...
Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores. The brand recently...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View Article