Shopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleNew Sam’s Club Store in Dallas Swaps Cashiers for Cameras, Prioritizing Data...
Sam's Club, Walmart's members-only retail warehouse, is opening its first Sam's Club Now location in Dallas. The company describes the 32,000-square-foot store as a "technology lab that doubles as a...
View ArticleStruggling MDC Partners Reports Net Loss for Third Quarter
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over...
View ArticleLinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign...
LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager). The professional network revealed an integration with Google Campaign...
View ArticleJohn Carpenter Releases Spooky Score for Horror Streaming Service
John Carpenter has not only directed some of the most terrifying films ever--like 1978's Halloween and 1982's The Thing--but he was responsible for composing their creepy soundtracks as well. This...
View ArticlePuma Sends $300 Million Global Media Account to Havas
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, BuzzFeed published an article exposing security deficits that leave the Android app ecosystem vulnerable to fraud, prompting politicians to call Google out over its relative inaction over...
View ArticleJ.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources...
View ArticleHow Much Social Engagement Is Being Driven by Talent From TV Shows and...
Nielsen Social Content Ratings took a deeper look at the impact of television-related accounts on Facebook, Twitter and Instagram that are representing talent from TV shows and athletes. The...
View ArticleSuper Deluxe’s Last Project, The Passage, Will Stream This Week
The last project from Super Deluxe, a digital media company from WarnerMedia's Turner that is shutting down, will be available to stream on Friday. The Passage, billed as a modern-day silent comedy,...
View ArticleVertical Networks May Be the Future of Influencer Marketing
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services--one that's able to service...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
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