How Genius’ Director of Content Went From Teaching to Hanging Out With...
When Elizabeth Milch was a teacher, she considered "the fun stuff" showing her students how art, culture and storytelling intersect, such as the meaning behind "don't fly too close to the sun." So it's...
View ArticleAdweek Continued Its City Spotlight Series by Celebrating Seattle’s Rising...
On Oct. 30 in Seattle, Adweek continued its City Spotlight series highlighting the trends, brands and personalities shaping the marketing scene of the city. Check out the best shots from the day, as...
View ArticleWhy Publishers Are Taking Their Brands Offline With New Product Licensing Deals
What's old is new again, and again. Today's digital darlings, from BuzzFeed and PopSugar to Who What Wear, are trying to grab people's attention (and dollars) online--and offline by striking licensing...
View ArticleThis Creative Shop Spread Its Wings With an In-House Publication
Five years ago, co-workers Autumn Berrang and Taylor Harkey took a major plunge: They left their jobs to launch Adjective & Co., a branding and advertising agency based in Jacksonville Beach, Fla.,...
View ArticleSingles Day Is the World’s Biggest Shopping Day, But Don’t Expect to Find It...
Only in American retailers' wildest dreams could they sell more than $1 billion of merchandise an hour, yet that's exactly what happened in China on Singles Day last year. China, which has long been...
View Article7 Takeaways From Adweek’s Conversation With P&G Chief Brand Officer Marc...
As the chief brand officer of Procter & Gamble, the world's largest advertiser with a reported ad spend of over $10 billion, you might say Marc Pritchard is the most powerful person in marketing....
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleThis TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleThe Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticlePeloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen...
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleHere’s How Amazon and Walmart Are Celebrating Diwali
Today is Diwali, the Hindu holiday of lights. It's kind of like Christmas and New Year's Eve combined for consumers in India--it's a gift-giving holiday that also marks the Hindu new year. And,...
View ArticleLululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleWith a Counterintuitive Message, the ‘Greatest Sock Never Sold’ Is Helping...
You can admire this sturdy-looking yet fashionable pair of socks, but you can't purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up...
View ArticleInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a...
The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as...
View ArticleRoku Ad Revenue Increases by 67% From 2017
Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon. Of Roku's ad...
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