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Busting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy Today

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You might not look anything like Gene Autry, John Wayne or the Marlboro Man, but you could still be a cowboy. The Professional Bull Riders (PBR), in the first national advertising in the group's 26-year history, brings together a diverse group of men and women--firefighters, teachers, mixed martial artists, wearing their own clothes, not primped...

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