New Red Bull Music Documentary Profiles the People Behind Brooklyn’s House of...
Brooklyn's House of Yes has become a safe space for marginalized people, particularly the LGBTQ community, to express themselves wholeheartedly and free of discrimination. It's a legendary fixture in...
View ArticleResults of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are...
A new pilot test for blockchain-powered digital ad campaigns is shedding a little more light on what's already become obvious: Clicks are not always as human as they appear. To better understand how...
View ArticleAT&T Brings Its Programmatic Spend Under One Roof
AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its...
View ArticleHefty Is Going All In on ‘John Cena Is a Sex Symbol’ as Its Ad Strategy
John Cena is, among a host of things, a branding chameleon. Whether he's singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything....
View ArticleSnapchat Is Celebrating Black History Month With an AR Museum Featuring Young...
Snapchat is helping to mark Black History Month with what it is calling the first-ever augmented reality museum dedicated to young black artists. Starting Monday and running through the end of...
View ArticleThe Family Coppola Brand Hosted an Interactive Activation at Sundance in...
Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...
View ArticleBusting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy...
You might not look anything like Gene Autry, John Wayne or the Marlboro Man, but you could still be a cowboy. The Professional Bull Riders (PBR), in the first national advertising in the group's...
View ArticleMark Kelly Launches Senate Race With a Powerful, Personal Video That...
Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage. While not...
View ArticleThe Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue...
Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will...
View Article2 New Highs the Cannabis Industry Hit This Week
One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that...
View ArticleMcCann Goes Through a Round of Layoffs in Detroit Following News of General...
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...
View ArticleNintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...
View ArticleA Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...
View ArticleInstagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleInstagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...
View ArticleHow to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show...
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