Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...
View ArticlePlanters Is Advertising in the Super Bowl for the First Time in Over a Decade
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to...
View ArticleWhy Tech Companies Are on the Hunt for the ‘Uber of 5G’
Talk to anyone in tech who's excited about the next generation of wireless service for long enough, and there's a good chance they'll bring up Uber. The ride-hailing app and its ilk seem to be the...
View ArticleQ&A: Bark’s Vice President of Brand Marketing on How Innovation Powers the...
Scroll through Bark's social media feeds, and you'll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It's classic unboxing, but with teeth and slobber. It...
View ArticleAdobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...
View ArticleNew York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleMedia Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...
The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...
View ArticleThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform
Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a...
View ArticleCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...
View ArticleHulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...
View ArticleWhat Is Stoking Investor Interest in Ad Tech and Mar Tech?
The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon...
View ArticleThese Inspiring Short Films Show How Financial Literacy Can Lead to Profound...
The subject of personal finance can be filled with uncertainty. Reaching the level of financial wellness that allows for true independence can be difficult when struggling to break even. Some...
View ArticleExpense Management Platform Expensify Has Never Had a TV Ad. That Will Change...
Expensify, the aptly named expense management platform, has never had a television spot--that's about to change when the company debuts its first ad during the Super Bowl on Feb. 3. The 30-second spot,...
View ArticleBOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification
One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's...
View ArticleNBA Referees Will Interact With Fans on Twitter in Real-Time During Select Games
National Basketball Association referees will take to Twitter to answer fans' questions about calls in real-time as part of an initiative between the league and the National Basketball Referees...
View ArticleSen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws
On Wednesday, U.S. Sen. Marco Rubio (R-Fla.) introduced legislation that could give the Federal Trade Commission authority to update the nation's privacy laws for the internet era. The American Data...
View ArticleNuns Among Shareholders Asking Amazon Not to Trade Privacy for Profit
A group of nuns joining forces to take on an all-powerful tech company sounds like the plot of Sister Act 3, but it actually happened in Brooklyn--sort of. Amazon shareholders representing more than...
View ArticleWhat Makes British Drama Characters Compelling? In These Ads, They Tell You...
Hard-bitten detective Vera Stanhope doesn't give a damn if people like her. She's a crusty crime fighter who outsmarts bad guys and suffers no fools. Disheveled and dowdy, she will not be wearing...
View ArticleNetflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite...
It will now be even tougher for the four big streaming services scheduled to debut in the next year--from Disney, AT&T, Apple and NBCUniversal--to catch up with Netflix. The streaming giant now has...
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