Opportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...
View ArticleHow Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country
Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire...
View ArticleHulu Returns to Super Bowl for Third Straight Year
Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl...
View ArticlePinterest: Here’s How to Change Your Username in the App
Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile's URL. Our guide will show you how to change your...
View ArticleWhy We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl
As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl's past when women were...
View ArticleWhy the Super Bowl Isn’t the Optimal Time to Take a Stand
As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning...
View ArticleAirline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting...
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock...
View ArticleJeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super...
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It's the second release this week for parent...
View ArticleFacebook’s Financial Results and User Totals Showed No Signs of a...
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in...
View Article23 Standout Stats From Salesforce’s Holiday Shopping Report
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season...
View ArticleDirect-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and...
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men's...
View ArticleThe Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleGoogle to Run 2 Mystery Ads During Super Bowl LIII
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the Big Game buy but did not provide any additional...
View ArticleTumblr Is Going Beyond Black History Month With #BlackExcellence365
Tumblr is extending Black History Month well beyond the end of February with its #BlackExcellence365 initiative, which will run throughout the entire year. Blackout detailed its partnership with Tumblr...
View ArticleThe Facebook Content Removal Train Made a Stop in Indonesia
Facebook held a press call Thursday afternoon to discuss the removal of 783 pages, groups, accounts and events that originated in Iran, but it wasn't done. Shortly thereafter, head of cybersecurity...
View ArticleDespite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely...
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath's face was "creamed" by Farrah Fawcett in a salacious spot for Noxzema. Joe's celebrity status soared after leading...
View ArticleWhat Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year....
View ArticleT-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year's Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also...
View ArticleHulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot
It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming. The streaming service teased the ad with a clip of The Handmaid's Tale, featuring Elisabeth Moss'...
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