Q&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticlePinterest: Here’s How to Store Your Contacts in the App
Did you know that you can sync the contacts on your device with the Pinterest application to more easily find and message your friends on the social network? Our guide will show you how this works....
View ArticleExpensify Drops Its Music Video-Themed Super Bowl Spot Starring 2 Chainz and...
Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad--the...
View Article6 Ways to Integrate Live Streaming Into Your Marketing Strategies
Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social,...
View ArticleDoritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic...
Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also...
View ArticleCondé Nast Names 2 Agency Veterans as Creative and Strategy Leads for...
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent...
View ArticleMove Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain...
View ArticleIn Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s...
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features...
View ArticleHow Brands Can Navigate the Esports Space Like Seasoned Pros
Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League...
View ArticleMr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...
View ArticleCasper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light
Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release...
View ArticleSquarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New...
After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing...
View ArticleBandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...
View ArticleAdweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...
View ArticleDomino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...
View ArticleAudi’s Super Bowl LI Spot Took a Stand—and It Paid Off
To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had...
View ArticleAmazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna
After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011...
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