3 Ways to Improve Your Google Search Rankings
More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it's important for your business to have a strong presence on the...
View ArticleAnalyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front
The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers' attention. Not many other events gather hundreds of millions of viewers in front of...
View ArticleAndy Warhol Eating a Whopper Is the Height of Nostalgic Consumerism in Super...
Nostalgia is a powerful drug. What pushed Donald Trump to the Oval Office in 2016 (besides the Russians), that electing him president will make America great again, flashed its Cheshire grin on the...
View ArticleThanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the...
During last year's Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did...
View ArticleFrank’s RedHot Drove the Most Twitter Conversations Among Brands Without a...
Frank's RedHot didn't air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the...
View ArticleBrands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5...
Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it. Several brands...
View ArticleBurger King, Bud Light and Chipotle Brought Their D-TO-C Strategies to Super...
The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super...
View ArticleThinking Like a Challenger Will Help Brands Persevere in a Turbulent...
Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it...
View ArticleMiller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York...
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two...
View Article4 Ways Companies Can Bring Humanity Back to Business
Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...
View ArticleSecond Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages
Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...
View ArticleCampbell’s Soup Officially Trademarks the Word ‘Chunky’
Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View ArticleMeasurements Become More Efficient Once Advertisers Realize Metrics Aren’t...
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...
View Article5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer's journey. For example, when a shopper looks up product...
View ArticleAnalyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought...
The trade press's most famous source for real-time analysis, industry trends and commentary is going in-house: WPP's GroupM hired Brian Wieser for its the newly-created role of global president,...
View ArticleSpotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...
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