Hulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral...
Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million...
View ArticleHulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second-most watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View Article7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling...
View ArticleFacebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least--Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is...
View ArticleFox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in...
Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox's assets...
View ArticleHow Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?
More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent...
View ArticleAnalyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads
Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports' biggest night. And it's no secret that brands want in on the action,...
View ArticlePinterest: Here’s How to Manage the App’s Email Notifications
Did you know that you can manage which kinds of email notifications the Pinterest application can send you? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleHow to Market Your Brand so That It Resonates With Students
There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View Article3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand's...
View ArticleAriana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad...
Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener....
View ArticleConsumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen
As a marketer, it's always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product...
View ArticleHow to Use Chat Apps to Break Through the Messaging Clutter
Today's hyper-connected world full of constant notifications can be overwhelming. With this endless stream of messages, many notifications are missed or ignored. Case in point: We all have that one...
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