The 5 Most Controversial Billboards of 2024
This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise...
View ArticleWant to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH...
View ArticleGiving Season Lasts All Year Long for Production Company Spark & Riot
The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the year. One company makes sure its giving...
View ArticleSeeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleLeading Consumer Health Transformation With Purpose at Haleon
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer...
View ArticleMattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures'...
View ArticleWalmart Closes Vizio Deal: 3 Things Advertisers Should Know
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release,...
View ArticleWTVT News Director John Hoffman to Retire
WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. Hoffman has been in the role for the Tampa, Florida Fox-owned station since 2010. "I've been...
View ArticleSean Hannity to Host Long-Form Interview Series on Fox Nation
Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service Fox Nation. The interview series captures candid...
View ArticleRavineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared partnerships and hidden collaborations. That's...
View ArticleAn Exclusive Peek Inside Project Orange, Home Depot’s Hushed New...
Rigby is on a freelance gig. His day job is sniffing out cadavers for the police department, but today, the frisky retriever is on a soundstage in front of a camera. In a few minutes, a bunch of kids...
View ArticleBuzzFeed Is Facing a $124 Million Debt Crisis
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June...
View ArticlePut Down the Controller: The New TNT Sports Altcast Only Looks Like a Video Game
NBA 2K and Genius Sports found the cheat code for drawing more fans to the 2024 Emirates NBA Cup: Turn it into a video game. As TNT Sports' networks and platforms show the tournament's quarterfinal and...
View ArticleMondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
View ArticleWhy AI Design Needs Metaphors to Bridge the Gap With Consumers
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops...
View ArticleTy Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll...
View ArticleSam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI...
Editor's note: This story was updated after publication with a statement from The New York Times. OpenAI CEO Sam Altman took a jab at The New York Times' high-profile lawsuit against OpenAI and...
View ArticleWeek of Nov. 25 Evening News Ratings: Thanksgiving Takes Priority During a...
The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during...
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