Week of Nov. 25 Morning News Ratings: Today Stays on Top With a Little Help...
NBC News' Today remained America's top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week's win comes with a big caveat:...
View ArticleDonald Trump Returns to Legacy Media With Meet the Press Interview
President-elect Donald Trump will break his extended hiatus from non-Fox News legacy media outlets this weekend. With one month to go before he re-enters the Oval Office, Trump is set to speak with NBC...
View ArticleNo Brand Experienced More Growth In 2024 Than the WNBA
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no...
View ArticleIPG Sells Huge to Private Equity firm AEA Investors
Interpublic Group has sold experience design and technology agency Huge to private equity firm AEA Investors. Terms of the transaction were not disclosed. As part of the transaction, AEA Investors will...
View ArticleInside Molson Coors’ Marketing Evolution With Sofia Colucci
Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for an in-depth exploration of modern marketing leadership. In this dynamic...
View ArticleCall Her Daddy’s Alex Cooper Launches Her First Product
Alex Cooper, the popular podcast host of Call Her Daddy is ready for her next act: entering the beverage space. Cooper unveiled the launch of her hydration drink, called Unwell Hydration, on Dec. 4 at...
View ArticleSports-Focused Streamer Fubo Says Revenue From Upfront Commitments Increased 40%
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company....
View ArticleUlta’s Guest-Centric Strategy Is the Future of Beauty
Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta...
View ArticleSpotify is the Latest Brand Facing AI Backlash Over Wrapped Campaign
Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and...
View ArticleCondé Nast Culls Its C-Suite in Fresh Round of Layoffs
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to...
View ArticleDave Griek to Anchor for News Channel Nebraska
Dave Griek will join News Channel Nebraska as evening anchor next week. "I am honored to continue my career as evening anchor with News Channel Nebraska," Griek said. "This state is full of wonderful...
View ArticleOpenAI Gears Up for a Blockbuster 2025: Big Moves, Big Risks, and Potentially...
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting...
View ArticleUnlikability Could Be Your Brand’s Secret Weapon
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn't figure it out. I had what I thought were top-tier dance moves. But...
View ArticleThe Ad Council Raises Over $9 Million to Support Social Impact Campaigns
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger for his outstanding corporate citizenship, including his support for multiple Ad...
View ArticleHere’s the Roundup for the Week Ending December 6
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see Byron Allen (pictured) is suing McDonald's, saying the company discriminates...
View ArticleIPG Just Splurged $100 Million on a Retail Data Firm — Here’s Exactly What It...
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is...
View ArticleFederal Appeals Court Upholds Law That Could Lead to TikTok Ban
TikTok took a hit in Washington, D.C., Friday, as the U.S. Court of Appeals for the Federal Circuit upheld a law that requires Chinese-based parent company ByteDance to sell the popular video-sharing...
View Article5 Brands That Went Big on AI Marketing in 2024, And What They Learned
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work....
View Article3 Ways Creators Are Future-Proofing Amid TikTok’s Uncertain Fate
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok's owner, Chinese tech firm ByteDance, to divest itself of the...
View ArticleNadja Bellan-White to Lead M&C Saatchi Group in North America
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi...
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