7 Top Creator Partnerships of 2024 That Made a Splash
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales....
View ArticlePowerlifting Is Just One Flex for Check My Ads’ Arielle Garcia
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the...
View ArticleP.F. Chang’s Fills CMO Post With Ticketmaster Exec Sonika Patel
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana...
View ArticleWeek of Dec. 9 Morning News Ratings: Today Stands Alone in Week-to-Week Growth
The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened...
View ArticleNue Agency Founder Jesse Kirshbaum Says Brands Should Pay Attention to Music...
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum...
View ArticleWeek of Dec. 9 Evening News Ratings: Audience Interest is Flat as 2024 Winds...
ABC World News with David Muir remained America's No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no...
View ArticleI Sold My Agency to Edelman 20 Years Ago. Here’s What I Learned
Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never...
View ArticleHow Hallmark Is Turning Its Biggest Cliche Into a Reality Series
It's a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the...
View ArticleA Big 2024 in Women’s Sports Has Brand and Media Investors Buying In for 2025
Caitlin Clark had an effect on women's sports in 2024, but investment at every level of the game will push it into the future. The growth of women's sports in the United States has continued its upward...
View Article7 Trends That Shaped the Year in Media
Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the...
View ArticleHow Agencies Are Giving Back This Holiday Season
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about....
View ArticleWirecutter and Google Shopping Partner to Help Procrastinating Gift Buyers
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will...
View ArticleGoogle Film Celebrates 2024’s Breakout Stars, From Moo Deng to Chappell Roan
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with...
View ArticleDick’s Sporting Goods Names David Young to Lead Its Retail Media Business
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network,...
View ArticleInstagram Will Drive Half of Meta’s Ad Revenue in 2025
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten years later, the app is projected to account for half, according to the research firm's latest forecast....
View ArticleReno News Crew Witnesses Hit and Run
A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the...
View ArticleHow the TV Ad Market Changed in 2024, According to 13 Top Execs
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a...
View ArticleESPN Debuts New Animated Characters to Promote Its Platforms
ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. ESPN Squad was developed by ESPN...
View ArticleBaltimore Banner Tops $13M in Revenue, Notches 55,000 Subscribers
Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022...
View ArticleStudio Orange Shoots Slick Pics for Home Depot—Now It Hopes to Lure Outside...
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's...
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