Adtech’s New Year’s Resolutions: Finally Quit the Cookie, Measure CTV, and...
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its...
View ArticleThe CMOs Who Became CEOs in 2024
In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months,...
View ArticleNearly Three Years Into War, Ukrainian Agency Opens London Office and Offers...
Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff...
View ArticleBetter Not Cry! Why Kids on Santa’s Lap Could Be a Retailer’s Latest Liability
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa,...
View ArticleRevolving Door Roundup: Chris Cuomo Scores Contract Extension at NewsNation
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the...
View ArticleRevolving Door Roundup: Cheil, IPG, WPP & More
Omnicom's acquisition of IPG may have been the biggest agency news of the year, but it wasn't the only move in the sector this month. We've gathered up some of the bigger moves made in the last couple...
View ArticleMLB Names Uzma Rawn Dowler as CMO
Major League Baseball's winter meetings have been over for a week, but the organization saved one of its biggest swings for today--promoting Uzma Rawn Dowler to its new chief marketing officer. A...
View ArticleWSET Anchor Mark Spain Dies of Pancreatic Cancer
WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. "Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark....
View ArticleThe 10 TV Shows You Need to Watch and Stream From 2024
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of...
View ArticleHere Are the Creators Brands Need to Know About in 2025
In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next...
View ArticleSpecial US Taps Helene Dick as Head of Strategy
Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency...
View ArticleThe Biggest CMO Moves of 2024
2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap...
View ArticleWhatsApp Teams Up With Netflix To Lure Squid Game Fandom
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp...
View ArticleRonny Chieng Doesn’t Want The Daily Show to Be Your Only News Source: ‘I...
Pro tip for Ronny Chieng fans--if you meet him in person, don't say that you only get your news from The Daily Show... even if that happens to be true. "I wouldn't like that," the senior correspondent...
View ArticleIPG’s Initiative Wins Volvo’s $500 Million Media Account
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of...
View ArticleHere’s the Roundup for the Week Ending December 20
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone...
View ArticleHow Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation...
View ArticleTikTok Communities Like BookTok and MovieTok Need a New Home
A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving...
View ArticleOmnicom Media Group NA Taps Katie Klein as Chief Investment Officer
Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there,...
View Article4 Retail Media Deals That Changed the Industry in 2024
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other...
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