From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology,...
View Article‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with...
View ArticlePublishers Are Migrating TikTok Audiences to Other Platforms Ahead of a...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so,...
View ArticleMischief Has Been Quietly Building a Media Department
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the...
View ArticleAnthony Anderson Reveals Why He’s Getting Business-ish
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his...
View ArticlePatrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs...
View ArticleRetail Media in 2025: Google’s Big Bets, New Tech and More
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details...
View ArticleGroupM U.S. Chief Investment Officer Matt Sweeney to Exit
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client...
View ArticleMan Charged in Death of Cleveland Reporter Bill Safos
A 29-year-old man is facing charges in connection to the death of former WOIO reporter Bill Safos. The reporter for the Cleveland CBS affiliate died from his injuries after being hit by a vehicle on...
View ArticleWatch David Lynch’s Most Memorable Commercials
Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: "There's a big hole in the world now that he's no...
View Article6 Top TikTok Alternatives for Creators
As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and...
View ArticleTikTok Will Pause Ads on Jan. 19, But Data Will Remain Accessible
TikTok has told advertisers that it will automatically pause ad campaigns in the U.S. starting January 19, three agency executives told ADWEEK. TikTok will likely be banned in the U.S. on that date,...
View ArticleFor Rocket Companies CMO, A Rebrand Is Just The First Step Towards Disruption
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of...
View ArticleOvertime Is Investing Millions Expanding Its Athlete Talk Shows, Citing Virality
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan...
View ArticleThis QSR Brand Wants to Seduce Gen Z by Screaming in Their Faces
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab...
View ArticleHow TikTok Changed Advertising Forever
Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of...
View ArticleDigital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year....
View ArticleAs Supreme Court Upholds TikTok Ban, Creators Fret About The Future
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For...
View ArticleTikTok CEO Shou Zi Chew Responds to Supreme Court Ruling
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise...
View ArticleTikTok Brand Darlings Chart Their Next Steps
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used...
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