How News Networks Are Aiding Los Angeles Wildfire Relief Efforts
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over...
View ArticleSome News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world...
View ArticleWith the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus...
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions...
View ArticleBrands That Invest In Immersive Experiences Must Change The Way They Think...
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like...
View ArticleTicker: CNN Settles Zachary Young Defamation Case
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
Updated at Jan. 17 at 5 p.m. ET with new details, stories and behind the scenes images The eyes of the country remain on on Los Angeles, where 2025's first climate-related disaster is playing out in...
View ArticleClock Runs Out On TikTok, As App Goes Dark In US
The vertical videos that once flowed natively from a sleek smartphone app have been replaced by a link to a website, and the trending tunes that soundtracked them have been silenced. TikTok has...
View ArticleTikTok Tells Advertisers US Campaigns Will Resume on Sunday After Temporary...
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to...
View ArticleThese 10 US Brands Spent the Most on TikTok Ads Last Year
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the...
View ArticleAllen Media Plans to Hub Weather in 2025
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticlePresident Donald Trump Signs Executive Order Holding Off TikTok Ban by 75 Days
Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S....
View ArticleNewsers React to Donald Trump’s Inauguration
Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this...
View ArticleWe Are Social Promotes Rebecca Coleman to North America CEO
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus...
View ArticleIndie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from...
View ArticleThis Airport Retailer is Launching an Ads Business in North America
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from...
View ArticleTotino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo...
View Article3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center...
View ArticleNavigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market....
View ArticlePowering a Healthier World: Inside Reckitt’s Mission With Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes...
View Article