Short-form Video Wars: How Competitors Are Seizing on TikTok’s Setback
Rival social platforms are seizing on TikTok's legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling...
View ArticleEmpower Tells Customers to Invest Well and Live a Little
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby,...
View ArticleBosch Super Bowl 59 Teaser Pairs Antonio Banderas With Another Macho Man
What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released...
View ArticleMartha Stewart, Charli XCX, and Matthew McConaughey Tease Uber Eats’ Super...
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the...
View ArticleFormer WABC Anchor Ken Rosato to Help Launch New Jersey Streamer’s AM Show
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned...
View ArticleUnilever Aims to End Odor Taboos With Whole Body Deodorant
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These...
View ArticleNBC Washington Anchor Tony Perkins Back On-Air After Surgery
WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. "The good news is, I am cancer free at this point," he told viewers,...
View ArticleKellogg’s Enlists a Dancing Rooster to Get Its Breakfast Groove Back
Kellogg's wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home...
View ArticleTubi Follows Viral Super Bowl Ad With New Character in ‘Emotional’ Big Game Spot
In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving...
View ArticleHims & Hers Super Bowl Ad Wants Cheap Weight Loss Drugs
Hims & Hers is pushing for greater access to weight loss drugs during one of the peak eating days of the year. In its Super Bowl debut, the direct-to-consumer telehealth provider points out that...
View ArticleAngel Soft Super Bowl 59 Ad Is a Potty-tunity for a Bathroom Break
The last time the Super Bowl was played in New Orleans in 2013, a power outage resulted in a 35-minute delay and a four-hour-and-14-minute game broadcast. But at least there was a clear bathroom break....
View ArticleT-Pain and Doechii Headline House of Verizon Super Bowl 59 Party
It's fine to throw Super Bowl festivities in 29 other NFL venues, but nobody can blame Verizon for saving the best for New Orleans. After announcing its Verizon FanFest earlier this month, the league's...
View ArticleMeghan Trainor Takes to the Skies in Her Third e.l.f Collab
E.l.f. Cosmetics has tapped Meghan Trainor once more to front its new campaign "Cloud Skin," promoting its latest makeup range. Created by creative marketing and communications agency Shadow, the ad...
View ArticleWillem Dafoe and Catherine O’Hara are Pickleball Pros in Michelob Ultra’s...
If you didn't have Willem Dafoe and Catherine O'Hara down as Pickleball maestros, you're not alone. But Michelob Ultra's Super Bowl 59 campaign tells a different story. The Beetlejuice Beetlejuice...
View ArticleHailee Steinfeld Wants You to Stay Abreast of Health in Novartis Super Bowl Ad
Hailee Steinfeld wants to give breasts the attention they deserve--for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on...
View ArticleJim Acosta to Exit CNN Following Programming Revamp
Longtime CNN anchor Jim Acosta is reportedly exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight....
View ArticleTools of the Trade: Jim Capalbo of CapCo PR
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleWSAV Names Connor Hackling News Director
It's the time of the year when station goals and personnel change. This time it's at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. "I am very excited to have Connor...
View ArticleDDB Brings North American Agencies Under One Leadership Team
DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB...
View ArticleFox Scores First $8 Million Super Bowl Ads: Here’s How
The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year's Super Bowl 59, has now sold several...
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