The Creative Career Path Is Fracturing Amid Industry Upheaval
Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn't followed a straight career path through the advertising industry. She started at global agencies Droga5...
View ArticleData Reveals How Brands Can Connect With Black Audiences Through TV and Sports
Black audiences are leading the way in TV, sports viewership, and social media usage--and that could impact how brands connect with the demographic. According to Nielsen's new Diverse Intelligence...
View ArticleGoogle Opens Up Meridian Marketing Mix Model, Helping Marketers Measure...
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry's lack of...
View ArticleHere Are the Cable News Ratings for January 2025
Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that...
View ArticleWatch All of the Super Bowl 59 Ad Teasers
For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella...
View ArticleHellmann’s Takes Harry and Sally Back to Katz’s Deli for Super Bowl Ad
Hellmann's wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleInfographic: The Super Bowl Just Keeps Getting Bigger
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're...
View ArticleMagic Got RJ Lynch From Wisconsin to New York’s Top Agencies
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the...
View ArticleRating Tariq Hassan’s Tenure at McDonald’s in 4 Charts
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan,...
View ArticleFamous Food Mascots Are Ready to Rumble in Instacart’s First Super Bowl Ad
Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America's most iconic...
View ArticleBecky G Has a Baja Blast In Mountain Dew’s Super Bowl 59 Teaser
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the...
View ArticleWhat Advertisers Need to Know About Netflix’s Upcoming Slate
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took...
View ArticleMissing WMAQ Employee Found Dead from Possible Suicide
Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer's family issued a statement and asked for privacy at this time. "Thank you...
View ArticleAlyssa Kratz Leaves Local News, Urges Others to Continue Supporting It
Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she'd reached the point where she's ready for more work-life balance to be closer to home,...
View ArticleComcast Reveals the Future of NBCU After Spinning Off Cable Networks
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last...
View ArticleJill Kelly to Succeed Valerie Davis as Assembly North America CEO
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15...
View ArticleTabitha Brown is Clover’s First Chief Empowerment Officer
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with...
View ArticleAlex Wagner on Her Time in Trumpland: ‘Unlike Anything in My Lifetime’
We're only 10 days into President Donald Trump's second administration, and the flurry of activity within the White House has set the country on its ear. Which is exactly why Alex Wagner is ready to...
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