Budweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer
As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to...
View ArticleAs the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleEnriching Customers’ Messenger Experience With Facebook’s Handover Protocol
Customer service is an industry due for a disruption and an overhaul. The vast majority of the industry still operates via phone banks and touch-tone menus, or clunky online frequently asked questions....
View ArticleThis Rainbow Flag Creatively Outsmarted Russian LGBTQ Laws
For all of the celebration of the World Cup, Russian laws that ban gay rights activism remains a dispiriting subplot. Though same-sex activity has been decriminalized in Russia since 1993, it was...
View ArticleHow a Legendary Octogenarian Artist Leveraged Her Passion With an App
To the world that uses them, mobile apps seem to magically appear without much thought about the developers. In a new campaign entitled #IMakeApps for Android, created by London production company...
View ArticleFoursquare Taps Bazaarvoice’s Liz Ritzcovan as Chief Revenue Officer
Liz Ritzcovan, chief revenue officer at Bazaarvoice, a digital marketing company which enables retailers to add customer reviews to their websites, is moving over to the same role at location...
View ArticleSnapchat Just Made It Easier for Users to Discover Lenses Created By Its...
Snapchat Tuesday introduced a solution for users who had been looking for Lenses in all the wrong places. Since Snapchat unveiled its Lens Studio last December, more than 100,000 unique Lenses have...
View ArticleMartin Sorrell Outbids WPP in $350 Million MediaMonks Deal as Legal Fight...
Martin Sorrell's little peanut just got a whole lot bigger. Today the former WPP CEO's new holding group, S4 Capital, confirmed widespread rumors that it has agreed to acquire digital production...
View ArticleReese Witherspoon’s Media Company Launches VOD Channel on DirecTV With Two...
Reese Witherspoon is expanding her TV empire to include a new video on demand (VOD) channel for AT&T's DirecTV, DirectTV Now and U-Verse. The channel will feature two new shows. AT&T and...
View ArticleFacebook: Here’s How to Share a Post From Your Stories Archive
Facebook recently introduced an Archive feature in Facebook Stories, which automatically saves the posts users share to their Stories so they can view and share them again later on. Our guide will show...
View ArticleThe Rock’s Skyscraper Makes a Surprisingly Good ’90s Movie in This Perfectly...
If a part of you has ever wondered how quintessential action star Dwayne "The Rock" Johnson would have fared as a '90s movie icon, then good news: Nerdist has you covered. The cross-platform...
View Article8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But...
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