Facebook Hires Team Behind AI Startup in Battle Against Fake News
Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its...
View ArticleIntel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...
View ArticleWalmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...
View ArticleDailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...
View ArticleThis Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...
View ArticleSee How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...
View ArticleI’m Just Here for the Comments
Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of...
View Article5 Tips for Delivering Deeper Consumer Connections via Video
It's nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives...
View Article5 Tips for Integrating Audio Into a Marketing Strategy
As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public's attention, the amount of audio-friendly content space is multiplying by the...
View ArticlePairing Declared Data With Social Sentiment for Marketing Mastery
Marketing technology joined the advertising fray on the promise of being the industry's savior. But advertising, which had once been positioned as a creative, gut-driven industry, could now become a...
View ArticleHow a New Fitness Club in NYC Attracted Top Creative Talent From Droga5,...
There's a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn't just buy a monthly membership--they quit their agency jobs and jumped...
View ArticleWhile Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman...
One of the key press narratives pushed by Paramount in the campaigns for the past three Mission: Impossible movies has been that star Tom Cruise is willing and able to do his own stunts. For 2011's...
View Article14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work
CANNES, France--Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from packaging to print to video, line the aisles of...
View ArticleWhy Experts Say It’s No Surprise Live TV Streaming Platforms Are Raising Prices
It turns out those too-good-to-be-true deals offered by several live TV streaming video platforms were indeed too good to be true. AT&T's DirecTV Now, Dish's Sling TV, Sony's PlayStation Vue and...
View ArticleA Newly Relaunched Beauty Brand Is Banking on Success by Embracing Maximalism
At a time when more and more brands are embracing a minimalist, millennial pink-covered approach, Il Makiage is betting on the opposite route. The beauty brand, which relaunched in the U.S. last month,...
View Article5 Reasons Why Your Digital Advertising Metrics Are Inaccurate
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, "more measurable" has been toward the top of the list for years. Even now, digital earns...
View ArticleAmazon’s Prime Day and Alibaba’s Singles’ Day Are Just Digital Yard Sales
Amazon's fourth annual Prime Day is right around the corner--July 16-17--and while it's making some moves to pique consumer interest in 2018--including six additional hours of bargains, offers at Whole...
View ArticleInstagram: Here’s How to Create a Music Post on Instagram Stories
Instagram recently introduced the ability for users to add music to their photos and videos in Instagram Stories. Part of this feature is a new "Music" mode, which allows users to record a video while...
View ArticleDawn and International Bird Rescue Celebrate 40-Year Partnership With...
For over four decades, Dawn's been cleaning more than dishes as the choice cleanser for animal rescue workers aiding animals after an oil spill. For otters, oil spills can harm their ability to...
View Article5 Ways AI Can Solve a Brand’s Marketing Problems
Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the...
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