How Brands Can Use Memes to Connect With Consumers in a New Way
Think about your favorite ad of all time. Assuming you've ever shared that ad with someone, think about how you did that. Did you verbally explain it? Did you call someone in from another room to see...
View ArticleFrance and Kylian Mbappé Lit Up Twitter During the 2018 FIFA World Cup Russia...
France toppled Croatia 4-2 Sunday to win the championship of 2018 FIFA World Cup Russia, and soccer fans lit up Twitter during the final match. The three most-tweeted moments during Sunday's...
View ArticlePapa John’s Founder Says Ad Agency ‘Pressured’ Him Into Using the N-Word
Today, Papa John's announced additional steps to distance itself from founder John Schnatter after he confirmed last week that he had used the N-word and made other racially insensitive statements...
View ArticleFacebook Added Several Creative Tools to Its Ads Manager App
Facebook released several tools for its Ads Manager to further enable brands to create and edit images for their ads directly within the Ads Manager mobile application. The social network detailed the...
View ArticleGo Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her...
View ArticleMTV Partnered With Popular Influencers to Release This Year’s VMA Nominations...
MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle...
View ArticleThe Washington Post Just Set Up a Channel on Livestreaming Network Twitch
Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by...
View ArticleNetflix Is Spending More on Marketing This Year Than Some of Its Rivals Are...
As if its $8 billion original content budget isn't already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing. In its Q2 letter to...
View ArticleLenovo Consolidates Global Planning and Buying Duties With Publicis Media
Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and...
View ArticleHyundai Agency Innocean Settles Lawsuit With Ad Tech Company Eshots
Hyundai's ad agency, Innocean, recently filed a lawsuit against events marketing technology provider eshots in The Superior Court of Orange County, Calif., alleging that the company breached its...
View ArticlePinterest: Here’s How to Share a Board On and Off of Pinterest
Did you know Pinterest allows you to share your boards with other Pinterest users, as well as with users outside of the Pinterest application? Our guide will show you how this works. Note: These...
View ArticleJeff Goldblum’s Terrible Kitchen Skills Make Him the Perfect Host for a...
Jeff Goldblum loves everything about cooking, but he can't fry an egg or pit an avocado. And his knife skills? They could use some work. Still, he's a real pro at engaging, off-the-cuff conversation in...
View ArticleWorld Emoji Day: Check Out the Most Odd and Clever Ways It’s Being Celebrated
It's World Emoji Day, and there's no denying that these modern hieroglyphics have changed the way we communicate. As with any good hashtag holiday, brands, nonprofits and government agencies are all...
View ArticleFacebook and Messenger Are Adding a Taste of K-Pop to Their Camera Effects
BT21, the animated characters created by K-Pop boy band BTS, are coming to Facebook and Messenger. The social network teamed up with Line Friends on a collection that will be available starting...
View ArticleHow Design Can Revamp the Traditional Event Space
When we think about designing events, we mostly still think in visual terms about the physical layout. We think of the design as an architectural object--what it will look like, how it will be...
View ArticleHow Click-to-Play Is Changing the Realm of Video Advertisements
Google's announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a "spray and...
View ArticleFacebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small...
If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and...
View ArticleAbba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube...
Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Studios joined forces with content studio Portal A to create...
View ArticleThis Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs
World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum--in full, chest-exposed glory from his role in 1993's Jurassic Park--currently lounging seductively in front of Tower Bridge in London....
View ArticleHow to Stop Relying on a ‘Creative Genius’ and Instead Populate a Range of...
What sets a company with visionary ideas apart from one with uninspiring ones? Why does one marketing campaign gain traction while others don't? Historically, it's been considered a talent issue: If...
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