Instagram Public Accounts May Soon Be Able to Remove Followers
Instagram confirmed that it is testing a way for public accounts to remove followers, but the Facebook-owned photo- and video-sharing network would not provide further details. Social and digital media...
View ArticleIt Took a Decade, but LendingTree Is Finally Turning Over a New Leaf
Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One is to change the logo,...
View Article4 Lessons of What Not to Do When You Mess Up, Learned From Uber’s Apology Tour
Uber demonstrates the direct relationship between brand values and business valuation more than any company in recent history. In 2017, at the apex of its cultural woes and while former CEO Travis...
View ArticleInstagram Is Testing Two-Factor Authentication That Doesn’t Rely on Text...
Instagram began making two-factor authentication available in February 2016 as a way for users to protect their accounts from logins on unknown devices, but the security tactic was only available via...
View ArticleHow Walmart and ShopRunner Capitalized on Prime Day’s Downtime Fail
Fast and quick service with a smiley face emoji: that's the strategy Walmart and ShopRunner decided on when Amazon went down on Prime Day. Both the retail giant and the ecommerce upstart, which is 40...
View ArticleHyundai Agency Innocean Resolves Sexual Harassment Suit and Parts With CCO...
Hyundai's ad agency, Innocean, and chief creative officer Eric Springer have parted ways, several months after former content director Victoria Guenier sued the company and the CCO, alleging sexual...
View ArticlePrice Matching Ain’t What It Used to Be
Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. "More than a hundred...
View ArticleHow Brands and Artists Can Find the Perfect Collaborative Harmony
Art and brands: Two worlds forever divided by different values and priorities, or natural collaborators with huge potential for mutual enrichment? I know where Andy Warhol stood. His famous comment,...
View ArticleMusic Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a...
In 2016, the W Scottsdale held an epic party where musicians including Mike Posner, CeeLo Green and Bebe Rexha played sets for hotel guests and attendees. The event, dubbed Wake Up Call, was a huge...
View ArticleSnapchat Study Shows Advertisers How Much Potential the App Still Has for the...
Santa's making a list and checking it twice, and brands, retailers and social media platforms don't want you to forget it. It's why more social platforms, like Facebook and Snapchat, are getting...
View ArticleTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in...
Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
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