Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleDeadpool Photobombs More Movie Covers at Walmart as His Sequel Prepares to...
A few months ago, it seemed like Deadpool was everywhere as the anti-hero prepared to return to theaters with a sequel to his explosively popular debut film. Hopefully you've enjoyed the quiet since...
View Article7 Questions to Help Determine if Your Brand Would Benefit From a Chatbot
ChatbotChatbots are here, and they are here to stay. For marketers, chatbots can help in many ways. I've seen bots span customer service, brand awareness, content, lead gen, gamification, product...
View ArticleQ&A: France’s Top Mathematician-Turned-Politician Discusses Artificial...
When he was awarded the Fields Medal--widely regarded as the Nobel Prize for mathematics--in 2010, little did Cedric Villani know that he would embark on a political journey half a decade later. A...
View ArticleThis Ad-Supported Electric Vehicle Charging Network Wants to Double Its...
Volta Charging, a San Francisco company that pairs electric charging stations with out-of-home media, has raised $35 million in Series C funding to expand its network of charging stations across the...
View ArticleR/GA Chief Creative Officer Heads to Saatchi
R/GA chief creative officer Taras Wayner is leaving to join Saatchi & Saatchi New York as CCO, effective September 1. Wayner's departure follows former R/GA global chief creative Nick Law leaving...
View ArticleTrojan Condoms Names 72andSunny Agency of Record After a Review
72andSunny New York beat out several other unnamed agencies to win lead creative duties on the Trojan condom brand after a review. Later this summer, the agency will launch its first campaign with the...
View ArticleChase Hires Andrew Knott as Chief Media Officer
JPMorgan Chase has hired longtime marketing executive Andrew Knott to serve as the company's first-ever chief media officer. In the new role, Knott, the former chief marketing officer of National...
View ArticleBruin Sports Capital’s Engine Shop Buys GroupM’s IEG Unit and ESP Consultancy
Engine Shop, Bruin Sports Capital's sports and entertainment marketing agency, today announced the acquisition of WPP-owned GroupM's IEG Sponsorship Conference and the U.S. consulting practice of ESP...
View ArticleSecond Quarter TV Scatter Ad Market Revenue Jumped 11% Over 2017
The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the...
View ArticleWith a Refreshing Look at the ‘Human Side of Military Life,’ These Credit...
Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has...
View ArticleAfter Filling the Roseanne-Sized Hole in Its Schedule, ABC Sets Its Fall...
After filling the Roseanne-sized hole in its fall schedule that opened up when ABC canceled its top-rated series, the network has settled on its premiere dates for Roseanne's replacement--spinoff The...
View ArticleCopywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks...
Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media when she showed up at the offices of McCann...
View ArticleEncouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear...
Imagine a book that's filled with blank white pages--until smearing soil across them reveals a heartwarming children's story, hidden in the negative space. Unilever laundry detergent brand Omo (sold in...
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