Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics
As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by...
View ArticleTwitter Is Going the Academic Route to Measure Its Public Conversation Health...
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that...
View ArticleJohn Oliver Shredded Facebook With a Spoof of the Social Platform’s Recent...
John Oliver had some fun with Facebook's recent ad campaign during Sunday night's installment of HBO's Last Week Tonight With John Oliver. HBO's Last Week Tonight With John Oliver reimagined Facebook's...
View ArticleLuggage Company, Away, Reimagines the Miserable Airport Experience With a Fun...
A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed "Terminal A," which...
View ArticleFred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary...
One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this...
View ArticleColors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can...
How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6...
View ArticleDeadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast
Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a...
View ArticleCBS Board Meets, Takes No Action Against Embattled CEO Leslie Moonves
CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday's quarterly earnings announcement. It said it took...
View ArticleQDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media
QDOBA Mexican Eats has chosen Marc USA's Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources....
View ArticleUnder Armour’s Top Marketing Executive Is Headed to Nike, Sources Say
The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today,...
View ArticleTwitter Promoted Four Content Executives, Established a Content Creation...
Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S.,...
View ArticleHow Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
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