This Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use...
View ArticleHow GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive,...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
View ArticleEmbattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of...
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor...
View ArticleSnapchat Is Introducing Voice-Controlled Lenses
Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application's Lens Carousel, they will recognize "a small...
View ArticleThis Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space...
View ArticleTechmeme Starts Automatically Placing Ads Next to Story Links Based on Their...
Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new...
View ArticleWhatsApp Is Getting Down to Business With Its New API
WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned...
View ArticleFacebook and the National Urban League Will Team Up to Offer Digital Training...
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl...
View ArticleAfter Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its...
Cond? Nast looks to sell three of its titles--Bridges, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond?...
View ArticleHoneywell Selects Custom IPG Agency as AOR
Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a...
View ArticleH&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to...
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the...
View ArticleEven With Wrestling and More Football, Scripted Shows Will Still Be a Big...
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what...
View ArticleInstagram Stories Celebrates Its 2nd Birthday
Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed...
View ArticleTurner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains
Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers...
View ArticleAmazon Prime Video Is Coming to Comcast’s Xfinity X1
In a ploy to keep subscribers happy, traditional cable companies are continuing to partner with large streaming companies. In keeping with that, Comcast announced today that it agreed to launch Amazon...
View ArticleSonos Aspires to a Booming Future With Its IPO
To commemorate its IPO today, speaker company Sonos recreated the Nasdaq bell that opens each trading day. By the time the closing bell rang, Sonos closed up more than 32 percent. The long-anticipated...
View ArticleGetty Images Is Using Artificial Intelligence to Help Newsrooms Choose Better...
Getty Images is embracing artificial intelligence, starting with a way to help publishers pick photos. Today, the photo agency debuted a tool that uses AI to analyze a story and suggest photos that...
View ArticleLes Moonves Is Front and Center on CBS’ Earnings Call, but Doesn’t Address...
Almost a week after The New Yorker published its explosive story in which six women accused him of sexual harassment and intimidation, CBS Corp. CEO and chairman Leslie Moonves was front and center...
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