MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on...
Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year....
View ArticleIt’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging
It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that...
View ArticleThis PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk...
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the...
View ArticleFX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...
View ArticleGetting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleCBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For...
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les...
View ArticleAs Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a...
When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival's first episode, "we really stick our heads...
View ArticleDiversifying in Advertising Requires Creativity and a Drive to Instill Fairness
The fundamental idea is very simple, like all powerful notions. A marketer's best work is only made possible through a diversity of talent applied to that company's business. In recent years, the...
View ArticlePro Tips: 23 Industry Execs Share Their Secrets to Success
Every career is filled with opportunities and pitfalls. It's how one deals with adversity andsuccess along the way that can mean the difference between moving up the ladder, making an impact or...
View ArticleInfographic: How Women Want Tech to Shape the Shopping Experience
Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas--90 percent of women still...
View ArticleLearning Where to Draw the Line: How Agencies Can Deal With Toxic Clients
Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed...
View ArticleHow to Future-Proof a Career in Marketing When the Old Rules No Longer Apply
Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it....
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