Gannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today
Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...
View ArticleHow Brands Are Getting More Sophisticated at Using Location Data
Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...
View ArticleDentsu Aegis Network Acquires Digital Agency M8
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...
View ArticleThe Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...
View ArticleWith This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...
View Article5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm
Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...
View ArticleSharkNinja Sends Its $60 Million U.S. Media Account to UM
Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...
View ArticleBBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into...
The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok...
View ArticleIt’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they'd lost from a press alert. Then came the news of yet...
View ArticleLinkedIn: Here’s How to Turn On Two-Step Verification
Did you know you can add extra security to your LinkedIn account by turning on two-step verification? With this feature turned on, you'll need to enter a PIN the first time you sign in to your LinkedIn...
View ArticleQuotes That World Leaders Wanted Suppressed Are Now Billboards in Google...
The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them....
View ArticleFormer GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years...
A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb...
View ArticleFacebook Live Was Rolled Out to All Users 2 Years Ago Today
Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo shared the...
View ArticleThe Fallout Continues Over Those ‘Egregious’ Sinclair Promos
Actress and comedian Amy Schumer canceled an interview scheduled for a local, Sinclair-owned TV station. And a slew of Democrats running for office have vowed not to have their commercials air on...
View ArticleHow to Find the Corporate Partnership That Works Best With Your Brand
Sponsorships, discounts and donations. What has historically been a safe ground to build goodwill for your brand has suddenly turned into a reputational minefield. The social, political, environmental...
View ArticleJohn Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of...
View ArticleNetflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that...
View ArticleAgency Insiders Debate Whether the Erin Johnson Harassment Settlement Will...
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week,...
View ArticleCharles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat...
View ArticleTwitter Has Permanently Suspended 1.2 Million Accounts for Terrorism Since...
Twitter announced that it permanently suspended 274,460 accounts for violations related to the promotion of terrorism between July 1 and Dec. 31, 2017, bringing its total from Aug. 1, 2015, through...
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