With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the...
Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong...
View ArticleHow Twitter Handled Tweets About the Shooting at YouTube HQ
Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of...
View ArticleFacebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...
View ArticleAlex Trebek Talks Endorsement Deals, SNL and What’s Ahead
Alex Trebek doesn't expect to be quizzing contestants on Jeopardy! for too much longer. "I've been hosting Jeopardy! for 34 for years. And I've been in the business for 56. So, that's enough," Trebek...
View ArticleWith GDPR in the Background, Digital Protectionism Is on the Rise
A protectionist mindset that's been brewing politically worldwide for quite some time is suddenly at the doorstep of every digital platform and global brand. Marketing players are now making...
View ArticleLinkedIn: Here’s How to Stop Receiving Promotional Messages
LinkedIn allows its partners to send Sponsored InMail to users containing "information or promotional content that is part of a marketing or hiring campaign." If you'd rather not receive these...
View ArticleWith ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will...
Hang on, everyone, because your interminable wait of (checks calendar) five whole months is over, and we're about to finally get a new Star Wars movie. About to hit theaters is Solo: A Star Wars Story....
View ArticleJukin Media Drops Out of New York NewFronts
Jukin Media, which specializes in user-generated videos, recently decided to forego presenting during the Digital Content NewFronts later this month after going through a round of layoffs. It's the...
View ArticleJohn Cena, Self-Described ‘Car Guy,’ Brings His Charming Silliness to Armor All
If John Cena says his car smells "gooooood" thanks to Armor All FreshFX Air Fresheners, who's going to argue the point with him? The WWE superstar, ubiquitous commercial pitchman and movie actor (whose...
View Article4A’s and Holding Companies Executives Form Advertiser Protection Bureau to...
The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot...
View ArticleWhat Marketers Need to Know About GDPR’s Impact on Mobile Advertising
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad...
View ArticleInstagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes
Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month...
View ArticleImmerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes...
After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing...
View ArticleHere Are the Metrics Your Brand Should Be Using
Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National...
View ArticleThis Film Festival’s Bleak, Intense Look Into the Future Will Leave You...
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no...
View ArticleFrom Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final...
View ArticleAdidas Created Earth Day Soccer Jerseys Made From ‘Upcycled’ Plastic Ocean Waste
Adidas has announced its game plan for Earth Day this year, and the brand hopes it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a...
View ArticleLinkedIn: Here’s How to Stop Users From Finding You by Your Email Address,...
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way,...
View ArticleHow Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
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