56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
View ArticleYahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on...
View ArticlePinterest Debuts Promoted Carousel Ad Formats
Pinterest has introduced a self-service ad format called Promoted Carousel that lets advertisers include up to five images in their spots for the first time. Promoted Carousel ads can be served in...
View ArticleBurger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging...
Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain's locations alongside a simple message: "Flame grilled since 1954."...
View ArticleTwitter Starts Spreading the Word About the 2018 U.S. Midterm Election
Twitter is doing its part to keep its users in the U.S. informed about the 2018 midterm election Nov. 6. Starting Thursday, people in the U.S. began seeing Election Day countdowns in their timelines,...
View ArticleSnapchat Is Kicking Its Election Day Efforts Into High Gear
With Election Day fast approaching in the U.S., Snapchat is ramping up its efforts to get people to the polls and keep them informed. The messaging application announced a deep integration with...
View ArticleAmazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful...
The second day of November could feel a little early to start airing holiday ads, but there's nothing wrong with spreading a little joy--especially now. To that end, Amazon has popped the top off the...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, the ad industry collectively mulled the cost posed by the rising tide of privacy and, in particular, walled gardens' policies, media owners seized upon D2C's taste for "traditional media"...
View ArticleAMC Networks Sets Post-Charlie Collier Leadership, Promoting Sarah Barnett...
AMC Networks didn't waste much time filling the void left by the departure of Charlie Collier, who left AMC and SundanceTV to run Fox Broadcast after the Disney merger. The company will be...
View ArticleWill Augmented Reality Explode Following the Latest Boom of Projects?
Augmented reality isn't just for games anymore. Adobe, Amazon, Apple--they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And...
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