Kia Will Fund a Scholarship Instead of Paying for a Celebrity in Its Super...
In recent years, Kia has become synonymous with running Super Bowl ads that star a celebrity. The brand featured Aerosmith's Steven Tyler in 2018, Melissa McCarthy in 2017, Christopher Walken in 2016,...
View ArticleA Viral Hit, 7 Months Delayed: Aeroméxico’s DNA Ad Shows the Unpredictability...
If you work for an ad agency, you might not want your client to read this. But then again, maybe absolutely do. In recent days, an Aerom?xico ad that plays on some Americans' anti-Mexico sentiment has...
View ArticleThe Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable...
Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent "Ring Your Rep" campaign...
View ArticleKristen Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in...
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristen Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature...
View ArticleBrandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3...
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9--a change from the brand's signature...
View ArticleOlay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror...
Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released...
View ArticleLinkedIn Is Debuting Interest Targeting Based on Content Users Share and...
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae...
View ArticleYouTube TV Expands Nationally Just in Time for the Super Bowl
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks...
View ArticleHulu Names Telaria Programmatic Partner of Record
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement...
View ArticleStrangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras...
Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance...
View ArticleHow Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention
In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend....
View ArticleComcast Shares More About Its New OTT Service, Which Will Have a ‘Light...
One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be...
View ArticleHulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the...
View ArticleCondé Nast Will Put All Titles Behind a Paywall
By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a...
View ArticleBurger King Is Returning to the Super Bowl After 13 Years—Here’s Its Puzzling...
Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter....
View ArticleThis Chatbot from Planned Parenthood Seeks to Close the Sex Education Gap in...
Sex education programming for youth in the United States varies widely. At present, 24 states and the District of Columbia mandate sex education and 34 states require HIV education. While schools...
View ArticleTaco Bell Perfectly Spoofs Interstellar With Its Newest Faux Trailer,...
Taco Bell's first foray into fake movie trailers ("Web of Fries") was so successful, the chain quickly made a sequel (Web of Fries 2). Now, the brand is back with another trailer, Retrieval, but this...
View Article2 Mermaids Entice Sharks With Spiked Seltzer in AB InBev’s New Super Bowl Spot
We already know that this year will mark AB InBev's biggest-ever presence in the Super Bowl: Seven products across five brands set to take up more than five minutes of air time. But the company is also...
View ArticlePinterest Is Bringing Skin Tone Ranges to Its iOS App
The skin tone ranges Pinterest began beta-testing last April are being added to its iOS application. The feature was a collaborative effort by Pinterest's technical team and its inclusion and diversity...
View ArticleConsumers Are Wary of Brands Who Seem to Be Trying to Check Off a Diversity Box
Open dialogue about what makes us different and alike is paramount now more than ever. We need to feel celebrated for our differences, not singled out. What does this mean for brands? They also have an...
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