Gen Z Will Dismantle the Duopoly Unless They’re Taken More Seriously
It seems like everyone's gunning for Google and Facebook these days. Challengers like Amazon and AT&T are threatening to disrupt the current advertising power concentration held by the two titans....
View ArticleBuzzFeed Announces Mass Layoffs to Put Company on a ‘Firm Foundation’
BuzzFeed will lay off 15 percent of its workforce next week as it looks to reduce costs and work toward a sustainable cost structure, CEO Jonah Peretti told staffers in an email last night. Peretti...
View ArticleKFC’s CMO Inspires Innovation by Pushing the Brand’s Boundaries
CMO at KFC U.S. Andrea Zahumensky is a "small-town girl, raised on small-town values" who learned early on that doing things the hard way is often the right way. Throughout her career, which started in...
View ArticleThe Facebook Marketing Partners Program Introduced a Brand Safety Category
The Facebook Marketing Partners program added a new Brand Safety capability to its offerings and welcomed DoubleVerify and OpenSlate as the first two companies to earn that certification. The social...
View ArticleFrank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During...
Frank's RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands' ads during the Big Game....
View ArticleTwitter Looks Back at the Patriots’ and Rams’ Seasons Prior to Their Meeting...
The National Football League season reaches its end with Super Bowl LIII Feb. 3, and Twitter shared some data about the two teams who will be facing off: The New England Patriots and Los Angeles Rams....
View ArticleCarl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s
Less than a year after launching its first campaign from then-new agency partner Havas, Carl's Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE,...
View ArticleFitness Shouldn’t Be Robotic, Michelob Ultra Says in Its Super Bowl Spot
Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they...
View ArticleYouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past
The 2019 edition of YouTube AdBlitz, the Google-owned video site's annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year's ads. YouTube...
View ArticleApple Made a Lovely Short Film About the Bonds of Family and Home in Rapidly...
Connections to home can often feel like an anchor, one that grounds you to your roots but also occasionally feels like a weight that's a lot to carry when you'd rather wander free. In its new ad for...
View ArticleDigital Media First’s Offer to Acquire Gannett Is Just One of Many Things...
It has recently been reported that Digital Media First, a hedge fund-backed company owned by Alden Global Capital, made an unsolicited offer to acquire Gannett, the largest newspaper group in the U.S....
View ArticlePlanning Out Next Steps After You’ve Bought a Super Bowl Spot
A Super Bowl ad can give a brand unparalleled reach with millions of engaged viewers. However, with a price tag of over $5 million for 30 seconds, a Super Bowl spot is a high risk, high reward...
View ArticleThere Shouldn’t Be as Much Importance Placed on Video Views
For today's modern marketer, it's never been a more exciting time to work with video. Advances in underlying data (the who) and advertising inventory management (the where) make it easier than ever...
View ArticleTwitter: Here’s How to Connect With Other Users Via QR Codes
Did you know that each Twitter user has a QR code that other users can scan to quickly go to their profile on the social networking platform? Our guide will show you how to scan another user's QR code,...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View ArticleLucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
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