QVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce
QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed...
View ArticleOscar-Nominated Documentary Free Solo Will Air March 3, Ad-Free, on National...
Free Solo--National Geographic's hit Oscar-nominated climbing documentary--will finally make its way to the network. National Geographic will air the film on March 3, commercial-free, which is a bit...
View ArticleSerena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot
Serena Williams takes shelter from the storm in a new 60-second spot for Lincoln from Hudson Rouge, which will be running during Sunday's broadcast of the 2019 Grammy Awards. While a thunderstorm rages...
View ArticleAmazon Joins the Call for Legislation on Facial Recognition Tech
Amazon has finally joined its peers in calling for the responsible use of facial recognition technology. Like Microsoft, the move comes after the company took some heat over possible misuse. (And it...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
View ArticleMarketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...
View ArticleVeep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...
It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...
View ArticleWhat Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleViewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticleSuper Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data
Super Bowl LIII attendees blew through 24.05 terabytes (TB) of data, giving the game yet another record alongside distinctions like being the lowest-scoring Super Bowl and seeing the oldest starting...
View ArticleThe 3 Keys to Thriving in a Challenger Brand Market
As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem. Far easier said than done. So at...
View ArticleHow Bark Is Using Social Media to Market Itself to Future Dog Owners
Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday's Brandweek: Challenger Brands summit. Pearl--who's 26 years old, on the younger...
View ArticleHulu Focuses on Its Audience’s ‘Total Engagement’ Because ‘For Us, Demos Are...
Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it's more focused on...
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