Music Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleWith the End of Toys ‘R’ Us, Are Jingles Next?
The world, and especially the internet, took a walk down Nostalgia Boulevard as Toys "R" Us officially closed their doors on Friday and bid the beloved (albeit debt-riddled) toy chain adieu. There were...
View ArticleFake Followers Are the Latest Data Fraud Issue Hurting Brands
Data-driven marketing has a problem. Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for "urgent action" in response to the problem of fake followers of supposed...
View ArticleLyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing...
Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the...
View ArticleIPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom
Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an...
View ArticleWhy The Players’ Tribune Teamed Up With Budweiser for This Unique Event Space
Want to mingle over beers with the Knicks' Tim Hardaway Jr. or talk shop with the Blazers' C. J. McCollum? Look no further than The Players' Lounge. The event space, which opened in February at The...
View ArticleSnapchat Story Ads Work: Here’s How to See Success in Seconds
A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has...
View ArticleHow Live Events Can Boost Digital Marketing
You're on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes...
View ArticleDoes Live Video Make Sense for Your Brand?
If you're following 2018 FIFA World Cup Russia, you've probably noticed the unprecedented amount of video coverage it's delivering both on TV and in the digital space. It is the world's most widely...
View ArticleThis New Film Is a Poignant Reminder About the Joy of American Citizenship
As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a...
View ArticleInstagram: Here’s How to Mute a Topic on Your Explore Tab
Instagram recently updated its Explore section, splitting content into different topic channels across the top of the screen. For instance, your Explore tab may have topics like "Animals" and "Food."...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
View Article